Belize City- The Belize Tourism Board (BTB) has recently embarked on a ‘self-sustainable revenue generation program’ to further develop the leisure product in Caye Caulker and Punta Negra destinations.
In this light, BTB has enhanced the beaches in Caye Caulker and Punta Negra to create a more encouraging and relaxing environment. BTB also hopes to promote picnics and family activities that will allow destinations to offer a more relaxing experience while at the same time generate more funds for the community to continue investing in the tourism industry. Furthermore, this product development has created additional activities for tour operators to add to their itineraries.
BTB noted that Caye Caulker is the second most-visited destination in Belize with 140,223 tourists visiting the island in 2017. Punta Negra was selected since the plan is to increase the tourism product in the Southeast Coast area and establish a tourism corridor. With Punta Negra being accessible from both Toledo and Placencia developing tourism products in this area creates additional revenues and tourism opportunities for residents and tourists.
As part of the revenue generation project, BTB donated the beach chairs, tables, umbrellas, and bases, to the two destinations. The furniture will be readily available to tourists at a low rental cost whereby the income would then be used to maintain the furniture and further develop the area with a view of increasing tourists’ arrival and expenditure to the respective destinations. These beach items are readily available for this Easter Break 2018.