Kralendijk, Bonaire- Belize scores relatively well in a market research conducted by the University of Central Florida (UCF). The research was conducted on behalf of the Tourism Corporation Bonaire (TCB) and looked specifically at the position of Bonaire in comparison to relevant competitors such as Belize, Mexico and the Cayman Islands.
For their research, the experts of the UCF conducted a trend analysis to see trends in the search terms entered by potential tourists, for the different markets. For example, the following phrases were entered into Google Trends: Aruba Dive, Curacao Dive, Bahamas Dive, Belize Dive, Mexico Dive, and Cuba Dive.
The results of the trend analysis reveal that there are more hits on Mexico Dive, Belize Dive, and Bahamas Dive than was the case for Bonaire, consistently one of the more popular dive destinations.
All of the destinations reveal a seasonal trend of highs and lows, but overall the dive market does not demonstrate an increasing trend or search on Google. The report concludes that Bonaire needs to focus on targeting other segments, apart from the diver-segment as the latter seems to be stagnating.
The results of the analysis performed is of course good news for Belize, as the declining trend for Bonaire was not seen in the case of Belize.